New York City Target is one of the first retail brands to build an iPhone application.
Its new application, The Target Gift Globe, was designed by San Francisco-based digital-marketing company AKQA to act as a virtual snow globe.
After downloading the application, users can shake their iPhone, while digital snow falls in the globe and a gift idea appears from the retailer. Users can then click through to Target’s site to purchase the product or locate nearby stores.
The application was created after the retailer learned the majority of its mobile site traffic comes from iPhone users.