Minneapolis - Nearly all online orders of $50 or more at Target will now qualify for free shipping. The new policy, which takes effect June 23, makes tens of thousands more products eligible for free shipping.
Only oversize and heavy items will be excluded and subject to a handling fee. Target now matches Wal-Mart’s online free shipping offer but still has a higher threshold than the $35 free shipping offer from Amazon.com. Participants in Target’s Red Card loyalty program, which is free to join, always get free online shipping.
In addition to the new shipping policy, customers can now also browse Target.com for most in-store merchandise and purchase many of those items online to pick up in-store.
“We’ve heard from guests they don’t fully understand our shipping policy – so we’ve changed it to make it simpler and reduce the friction in making purchases on the site,” said Jason Goldberger, senior VP, Target.com and mobile. “Providing our guests a better free shipping offer is just one of the many ways we continue to improve the Target.com experience.”