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Target rolls out p-fresh grocery concept in Texas

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Minneapolis Target Corp. said Tuesday it has begun rolling out its “p-fresh” grocery model in Texas, according to reports.

P-fresh, or prototype-fresh, adds grocery departments resembling those of a SuperTarget location to existing Target discount stores. The concept started in Minneapolis and more recently was rolled out in Philadelphia.

According to NBC News in Dallas, a prototype p-fresh store in Dallas will serve as a model for 14 additional locations planned for North Texas.