Target strengthens ties with entertainment industry

The beautiful people were out in force Saturday night in Southern California to party and support the fundraising efforts of the Motion Picture and Television Fund. The organization hosts an annual “Evening Before” event that precedes the Emmy Awards, which were held Sunday night and is modeled after the “Night Before” fundraiser, which precedes the Academy Awards.

It was the fourth year Target was among those who sponsored the Evening Before event, which raises funds to support numerous programs and services provided by the MPTF to more than 60,000 members of the entertainment industry.

“Target’s roots within the entertainment industry run deep,” said Shawn Gensch, Target’s VP marketing. “We are proud to be partnering once again with the Motion Picture and Television Fund on the Evening Before, a night of celebration that has a lasting and positive impact.”

Other presenting sponsors of the event included HP, Revlon and People Magazine.

“We are deeply grateful and humbled by the amount of support we continue to receive from sponsors, television studios, networks, talent agencies and celebrities who come out to give back to their fellow industry members,” said Ken Scherer, CEO of the MPTF Foundation. “As the MPTF celebrates its 90th anniversary, we are overwhelmed by the entertainment community’s continued generosity in giving back to take care of our own, as evidenced by their participation and contributions at this year’s Evening Before event.”

Among the celebrities in attendance were Hank Azaria, Christine Baranski, Julie Bowen, Connie Britton, Ty Burrell, Josh Charles, Chris Colfer, Edie Falco, Jesse Tyler Ferguson, America Ferrera, Topher Grace, Jon Hamm, Neil Patrick Harris, Ed Helms, Greg Kinnear, Angela Kinsey, Heidi Klum and Seal, John Krasinski and Emily Blunt, Diane Lane, Hugh Laurie, Marlee Matlin, Lea Michele, Piers Morgan, Elisabeth Moss, Chris Noth, Conan O'Brien, Amy Poehler, Eric Stonestreet, J.J. Abrams, Jerry Bruckheimer, and Dick Wolf. 

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