Target.com experiences digital growth

Minneapolis – Target says that online traffic continues to grow at double-digit rates, with mobile sales growing more than 100% for the holiday period. Target.com experienced two of the strongest days of sales in its history on Thanksgiving Day and Cyber Monday.

In addition, Target was recently ranked as the most-browsed retailer on mobile over the past six months, according to a new report from Mobiquity.

Cartwheel, Target’s omni-channel promotional program, has gained more than 1 million new users this holiday season, and now 4 million customers have signed up since Cartwheel launched in May. The average savings per guest has increased by more than 40%, and since launch, Cartwheel users have saved more than $25 million. Cartwheel users will also have a one-day sale on Dec. 19 when nearly 40 items, from toys and apparel to cookware, will have special offers with discounts ranging from 10 to 60% off. Also, Target.com’s new buy online, pickup in store service, will be available for holiday shopping through 2 p.m. local time on Dec. 24.

 

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