ATLANTA — Songstress Taylor Swift has signed on as the new face of Diet Coke's "Stay Extraordinary" campaign, which celebrates the self-assured and aspirational people who enjoy Diet Coke everyday.
Six-time Grammy winner Swift will serve as a program ambassador for several Diet Coke initiatives and will be integrated into all key marketing efforts for the brand – including advertising, retail activation, experiential and more. In an evolution of Diet Coke’s Stay Extraordinary campaign, Swift will be featured in television, print and digital advertising scheduled to launch this spring.
"Taylor's unmatched business savvy, talent and drive to succeed are an inspiration to everyone. She's an extraordinary individual and a wonderful symbol of achievement," said Katie Bayne, president North America Brands, The Coca-Cola Company. "Taylor tells us that every day Diet Coke plays a small part in helping her stay extraordinary. It's one of the many reasons she's the ideal partner to represent our brand."
The partnership will put fans at the forefront of everything Swift and Diet Coke do together. Diet Coke’s social media channels will serve as a Backstage Pass for fans. Ongoing videos, photos and updates from Swift will give fans a rare glimpse into her extraordinary life and career.
Diet Coke also will give fans extraordinary access to Swift — both online and in person – throughout her highly anticipated Red Tour, which kicks off March 13 in Omaha, Neb. This week, Swift celebrates her second consecutive week at #1 on Billboard’s Mainstream Top 40 chart with “I Knew You Were Trouble.”, the second worldwide chart-topper from her 5+ million-selling current album RED. Taylor was just awarded Best International Act honors at last week’s Premios Principales Awards in Spain.