Carpinteria, Calif. CKE Restaurants and RWJP Star Enterprises entered into a franchise development agreement that will open 121 Carls Jr. restaurants in the Dallas/Ft. Worth, Houston, Tyler/Longview and Beaumont, Texas markets. The locations will be opened during the next 10 years.
As many consumers cut restaurant-dining expenses out of their budgets, many companies have slowed expansion plans. However, CKE’s new plan will bolster its already-strong presence in Texas. The company has 16 franchised units across Texas, and three company-owned restaurants opened in 2008.
The agreement supports CKE’s plan to increase overall unit growth, specifically its franchise growth. During fiscal 2009, the company has inked 18 franchise development deals with commitments for 375 restaurants. There will be 231 domestic locations and 144 international units, including some in China, Pakistan and Kazakhstan — three new markets for CKE.
During the next five years, the company plans to add more than 800 new units to its global base. CKE expects franchised units to comprise 75% of the enterprise, and international locations will account for 20% of the portfolio.