Tiffany’s relaunches e-commerce site

New York – Tiffany & Co. is relaunching its Tiffany.com e-commerce site. The site includes enhanced zoom capabilities and several expanded sections.

Blue Book, the company’s collection of couture jewels, is showcased with scenes from the Tiffany Workshop where they are created, as well as an expanded engagement section with a gemologist’s video and review of Tiffany’s quality standards.

The site also allows users to choose a ring, specify carat size and skin tone and view it on a model’s hand; or download Tiffany’s Engagement Ring Finder app (for iPhone, iPad and Android), where they can select and share rings.

Also, The World of Tiffany section offers Tiffany Style, with the inside story on the newest jewelry designs, sharing space with Tiffany designers and videos. The Latest goes global, covering celebrity culture, Tiffany diamonds on the red carpet and the opening of Tiffany stores. Other features include the ability to view products in various dining and entertainment scenarios.

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