Oakville, Canada – The omnichannel Tim Hortons Duelling Donuts contest kicks off July 7 and at the end of seven weeks, the creator of the next Tim Hortons menu item will be crowned — and they'll win $10,000. New this year, eight finalists will have the opportunity to defend their donut ideas in person to a panel of famous Canadians — Jason Priestley, Jann Arden, Anna Olson and Ben Mulroney.
Through Aug. 1, consumers can visit DuellingDonuts.ca to design their donut and make a case for why their virtual creation would make the next best donut on the Tim Hortons menu. Tim Hortons will provide weekly design themes to spark donut designers' creativity. At the end of the four-week submission period, eight finalists will be selected to be flown to Tim Hortons head office in Oakville, Ontario, to pitch their pastry to the celebrity panel, and battle it out for a spot in the final four.
On Aug. 18, Tim Hortons will open up the polls and ask Canadians to decide which donut creation will be crowned champion. The winner will be awarded $10,000 cash and will have their donut added to the Tim Hortons menu later this year. Tim Hortons fans can share their donut favorites throughout the contest on Facebook, Twitter and Instagram.