Time Warner Cable’s flagship in Manhattan offers shoppers a customer-centric, digitally savvy experience, complete with a large video wall, interactive product demos, a digital fireplace, and several large 21" tablets that combine product learning with internet browsing.
Multiple five-screen video walls, which are located around the store, and smaller signage tablets highlight relevant offerings to customers as they consult with associates. The showpiece of the store is a larger-than-life 90" custom-built tablet that looks and behaves like a giant mobile device.
Each piece of technology was strategically placed in the store, with customer and employee traffic flow, crowding, engagement zones and sightlines taken into careful consideration. The placement of digital experiences was designed to encourage traffic movement in some areas while discouraging crowding in others, and various techniques were used to draw customers in. The screens are placed so that they are visible from different locations in the store, each playing a different role in the customer journey.
Design: Fame, Minneapolis
Digital installations: Reality Interactive, Middletown, Conn.