T.J.Maxx conducts live fashion experiment

Framingham, Mass. -- T.J.Maxx partnered with developmental and fashion psychologist Prof. Karen Pine to conduct a live fashion experiment that shows how women use fashion to make themselves feel proud, empowered and happy.

Last year, T.J.Maxx conducted a study that found that women aren't fashion victims but rather use fashion as a tool to express their personalities (77%) and individuality (74%).

As part of the experiment, T.J.Maxx invited women in four key developmental age groups to select the pieces that express their best self to the world. Pine and a team of researchers observed the sessions to understand each group's varying approach, and from that, they classified key fashion stages.


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