Tommy Bahama taps Hybris to enhance omni-channel capabilities

New York -- Tommy Bahama has selected the Hybris commerce platform to improve its omni-channel commerce capabilities. The apparel retailer has seen growth in it online commerce throughout the past few years. Tommy Bahama also offers in-store kiosks, where shoppers can access a commerce channel that enables an "endless aisle" of available products — allowing shoppers to access out-of-stock or online-exclusive items directly in-store.

To ensure the brand's continued global expansion, and to establish a foundation for market and channel growth, Tommy Bahama decided to deploy a more robust commerce platform that it could integrate with its existing Adobe Experience Manager solution.

"Omni-channel commerce combined with a customized user experience is extremely important to us," said Lisa Atwood, senior VP of e-commerce at Tommy Bahama. "We selected Hybris because we needed a true omni-channel commerce platform that could be deployed in an aggressive timeframe and seamlessly integrate with our existing Adobe investment. Hybris is uniquely positioned to meet our criteria and is simply the best solution for enabling us to scale our commerce technology with our agile growth agenda in mind."

Hybris offers brands a single stack, all-in-one commerce solution, designed to enhance the value of Adobe and similar technologies throughout the enterprise.

Tommy Bahama also selected Acquity Group to assist with the implementation of the Hybris platform. Acquity Group has a longstanding relationship with Hybris.

Tommy Bahama owns and operates more than 100 Tommy Bahama stores worldwide.


Login or Register to post a comment.