Top 10 retailers for customer service

Washington, D.C. -- The NRF Foundation, the research and education arm of the National Retail Federation, has announced the top 10 retailers for excellent customer service selected by shoppers in the seventh annual NRF Foundation/American Express Customers’ Choice survey.

The survey, which asked 9,374 shoppers which retailer provides the best customer service, was conducted by BIGresearch.

According to shoppers, the ten finalists for customer service, in alphabetical order, are:

  • J.C. Penney
  • Kohl’s Department Stores
  • Lands’ End
  • L.L.Bean
  • Newegg
  • Nordstrom
  • QVC
  • Zappos

The official ranking of each retailer in the top ten will be unveiled at NRF’s Annual Retail Industry Luncheon on January 17, 2012, during NRF’s 101st Annual Convention and Expo.


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