NEW YORK -- Brawny, All, Aquafresh and Listerine were among the consumer brands to take home the Product of the Year Award in their respective categories. Chosen by 50,000 consumers, Product of the Year USA will honor the nation's most innovative consumer packaged goods of 2013 at its fifth annual Awards Ceremony, taking place at the Edison Ballroom in New York City on Tuesday, Feb. 12. Special guest host Wendy Williams will serve as Master of Ceremonies alongside Chicago's top improv comedians, Kate James and Greg Mills.
"Every year, new products are introduced into the marketplace and shoppers spend an extraordinary amount of time analyzing prices and features," said Colleen Kelly, managing director, Product of the Year USA. "No other award out there looks at products the way we do, and our goal is to make it easier for consumers to choose the best of the best. Now in our 5th year in the United States and 26th year worldwide, the Product of the Year seal has proven to make brands stand out in the marketplace."
Hosted in 32 countries, Product of the Year is the world's largest consumer-voted program that recognizes innovation and honors the most cutting-edge, must-have consumer packaged goods in the market. Recipients of the award are chosen by 50,000 consumers nationwide in collaboration with TNS, the world's largest custom research agency to determine the winners.
2013 Product of the Year winners are listed below in their respective categories:
Skin Care – Abreva® Conceal – GlaxoSmithKline Consumer Healthcare
Pet Care – Adams™ Smart Shield™ Applicator – Central Garden and Pet
Laundry Packs – All® Mighty Pacs – Sun Products Corporation
Oral Care – Aquafresh® Extreme Clean Pure Breath Action Paste – GlaxoSmithKline Consumer Healthcare
Paper Towel – Brawny® Paper Towels – Georgia-Pacific
Personal Hygiene – Dial® Triple Moisture Body Wash – The Dial Corporation, A Henkel Company
Tableware – Dixie® Ultra – Georgia-Pacific
Fruit Products - DOLE® Frozen Fruit Single-serve Cups – Dole Packaged Foods
Vegetable – Farmer's Garden by Vlasic – Pinnacle Foods
Home Care – Finish Quantum with New Power Gel – Reckitt Benckiser
Children's Products – Goodnights Disposable Bed Mats – Kimberly Clark Corporation
Frozen Vegetables – Green Giant Seasoned Steamers – General Mills
Frozen Entrees – Healthy Choice Baked Entrees – ConAgra Foods
Frozen Smoothie – DOLE® Fruit Smoothie Shakers – Dole Packaged Foods
Mouthwash - LISTERINE® ULTRACLEAN Antiseptic Mouthwash – Johnson & Johnson McNEIL PPC, Inc
Snacks – M&M's Brand Snack Mix – Mars Chocolate North America, LLC
Natural Sleep Aid – MidNight for Menopause – Meda Pharmaceuticals
Candy – Nestle Crunch Girl Scout Candy Bars - Nestle USA
Insect Repellent – OFF!® Bug Control Backyard Pretreat – SC Johnson
Feminine Wellness – Poise Wellness Line – Kimberly Clark Corporation
Breakfast – Quaker Real Medleys Oatmeal – PepsiCo
Bath Tissue – Quilted Northern Ultra Plush – Georgia-Pacific
Stain Removal – Resolve All-Stains – Reckitt Benckiser
Energy Drink – SK Energy Shots – SK Energy
Home Appliance – SodaStream Revolution Home Soda Maker – SodaStream USA
Liquid Laundry – Surf Liquid Laundry Detergent – Sun Products Corporation
OTC Relief – TUMS® Freshers – GlaxoSmithKline Consumer Healthcare
Beginning in March of 2013, consumers nationwide will be able to recognize the winners of innovation on overcrowded supermarket shelves by looking for the honorary red "Product of the Year" seal, which can be found on packaging, advertising and in-store displays.