- Toys ‘R’ Us posts Q4 loss; store updates part of new ‘transformation’ strategy
- Simon and elevate Digital to launch digital concierge network in retail centers
- Toys ‘R’ Us launches omnichannel promo
- Toys ‘R’ Us names new execs, including supply chain chief
- Claire’s to open in-store shops in Toys ‘R’ Us
Wayne, N.J. -- Ubisoft and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.
Created by Ubisoft Quebec, Toys “R” Us Towers gives players the chance to step into the shoes of the newest employee at Toys “R” Us. They will be able to manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys “R” Us international flagship store in Times Square.
As players amass experience and sales, they will progress through seven levels from trainee to store manager, all the way up to CEO. Players can get their friends involved by sharing resources and helping each other participate in weekly events or engaging in friendly competition to see who can rise to the top the fastest. Players can also choose to purchase the premium currency in the game. By playing the game, fans can receive real-world coupons for discounts redeemable at Toys “R” Us stores nationwide and on the chain’s website.
“Toys “R” Us Towers offers a unique way to receive savings at physical retail locations, and extends our brand to the social gaming community," said Michael Scharff, senior VP, new ventures, Toys “R” Us, Inc. "We're pleased to partner with Ubisoft to engage our customers, including our more than 3.4 million Facebook fans.”