Toys ‘R’ Us enhancing loyalty program for holiday shoppers with three new incentives

Wayne, N.J. -- Toys “R” Us is expanding its point-based Rewards “R” Us loyalty program as it gears up for one of the most competitive holiday seasons in years. The added incentives include a first-ever, private pre-Black Friday incentive.

"All year long, we continually seek new ways to engage with and reward our most loyal customers,” said Amy Avitabile, VP, integrated marketing communications, Toys "R" Us, U.S. “Especially during the holidays, our goal is to provide consumers with even more compelling reasons to shop our brand, while helping them fulfill the wishes of the children in their lives. Our enhanced loyalty incentives are just some of the ways we are showing our appreciation of our most faithful shoppers – both long-standing and new."

Beginning Nov. 2, and continuing every Saturday through Dec. 21, shoppers will be eligible to receive 10% off their Toys "R" Us and/or Babies "R" Us purchases when they use their "R"Us credit card in-store. Shoppers who open an account during the exclusive promotional period can also receive an additional 15%** off their purchase.

Also new, company credit cardholders are eligible to earn double reward points every Wednesday in November and December (Nov. 6 – Dec. 25), on all in-store and online purchases at Toys "R" Us and Babies "R" Us. While Rewards"R"Us members can receive four points per dollar spent during these promotional days, those who make purchases using their "R"Us credit card can receive eight points per dollar.

Existing Rewards"R"Us members, or those who sign up for the loyalty program before November 24, will receive a special email offer, granting them access to select Toys "R" Us Black Friday deals beginning Wednesday, Nov. 27.

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