Wayne, N.J. Based on the success of its new âRâ Market destination section, Toys âRâ Us is expanding the concept to more locations nationwide.
âRâ Market, a new department that features an assortment of affordable merchandise, is currently located in the front of more than 260 Toys âRâ Us stores. It displays such merchandise as snacks, beverages, candy, bathtub toys, paper goods, and laundry and cleaning supplies.
âOur business strategy focuses on improving the shopping experience for customers in our stores," said Jerry Storch, chairman and CEO, Toys "R" Us. âThe âRâ Market offers customers an edited presentation of differentiated, kid-focused products from well-known manufacturers, as well as newer brands."
The department features approximately 1,300 items.