Wayne, N.J. – Toys “R” Us is launching an omnichannel promotion called “C’mon Let’s Play” in partnership with advertising agency The Escape Pod and 'Action Movie Kid' YouTube channel creator Daniel Hashimoto. The campaign includes TV ads and in-cinema advertising.
In addition, the campaign includes the hashtag #LetsPlay and a cross-platform presence on desktop, mobile and tablet with premier placements on Hulu and Hulu Plus, among others. Throughout the coming months, Toys ‘R Us will leverage its social media channels, including Facebook, Twitter, Instagram and The Toys “R” Us YouTube Channel, to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot, and more.
"We've designed our new brand campaign to showcase how we, as a specialty retailer, have the unique ability to help stimulate kids' imaginations with the innovative playthings we carry,” said Hank Mullany, president, Toys “R” Us. “It also allows us to shine a light on our employees and their expertise in assisting parents to select the perfect toys to create magical, memorable moments."