Toys ‘R’ Us mobile exec joins Single Touch

Jersey City, N.J. -- Adam Meshekow, former mobile brand marketing manager for Toys “R” Us Inc., is joining mobile media solutions provider Single Touch Systems Inc. as head of national retail sales. Meshekow will work with management to help architect plans for future client engagement and product development and deployment.

Prior to joining Single Touch, Meshekow led and executed new marketing strategies for the emerging mobile channel at Toys “R” Us. Working with multiple stakeholders, Meshekow executed numerous campaigns including building an opt-in SMS database, location based mobile media placement, mobile web, social media, and paid search. Prior to joining Toys “R” Us, he was a mobile marketing director at Seqrets LLC, where he managed mobile marketing operations from ideation to launch.


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