Wayne, N.J. -- Toys “R” Us announced that, beginning at 6:00 a.m. on Dec. 21, it will remain open continuously through 9 p.m. on Christmas Eve, leveraging last-minute toy shoppers’ most frenetic shopping hours.
All Toys “R” Us stores nationwide are advertising around-the-clock savings and deals during the final 87 hours of Christmas shopping, along with daily deliveries through Christmas Eve. Only full-service stores in Paramus, N.J., and Puerto Rico, will not be open 24 hours a day.
"With only eight shopping days remaining until Christmas, we are offering customers extended, uninterrupted time in stores, providing them the opportunity to shop whenever is most convenient for them – whether early in the morning or late at night," said Troy Rice, executive VP, Stores and Services, Toys "R" Us.
The chain is promoting Christmas Eve delivery for online orders placed by noon on Dec. 23, as well as its buy-online-pickup-in-store purchasing options.
The New York City Times Square flagship is well into its continuous holiday operating hours, having launched on Dec. 1 its 566-hours-straight of uninterrupted shopping.