Toys 'R' Us unveils enhanced websites with new social shopping feature

Wayne, N.J. -- Toys “R” Us unveiled redesigned and updated e-commerce sites for and, with a fresh design and layout, revamped navigation and other new features. In addition, the sites have introduced social shopping – allowing customers to organize their most-wanted items in shareable toy and baby boards, while also viewing the most popular and trending products on the sites.

“Our e-commerce websites receive more than 450 million visits annually, and we are proud to introduce a new look and enhanced functionalities to improve the shopping experience for our customers,” said Fred Argir, senior VP, chief digital officer, Toys “R” Us. “ and are the go-to destinations for a broad assortment of toys and juvenile products, and we have implemented helpful, interactive features, such as a new social shopping component that provides customers with insight into the most popular and trending products, plus improved navigation capabilities, that will make it easier to find the right gift for a child or expectant parent.”
New and enhanced features on and include:

  • Toy and baby boards: Shoppers can now organize their most-wanted items in toy and baby “boards,” one of the newest advancements in social shopping. This feature allows shoppers to gather an assortment of products into a themed “board,” which can then be shared with family and friends via Twitter, Facebook and Pinterest. Users can also invite their friends to create boards.
  • Clean and simple homepage and site navigation: Upon their first visit to the revamped sites, customers will notice that the homepage features cleaner design and layout, with a larger space for current featured products and promotions. In addition, shoppers can move seamlessly between and with the brands presented in tabs at the top left of the page.
  • Bigger, brighter images on product detail pages.
  • Live chat, which connects customers directly with an “R”Us representative while shopping online. 

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