Toys'R'Us expands Express initiative for 2010 holiday season

WAYNE, N.J. Following the successful pilot program of its pop-up stores last year, Toys“R”Us announced Thursday the expansion of its Toys“R”Us Express stores, with plans to operate 600 locations in malls and shopping centers nationwide during the 2010 holiday season.

The major expansion of the Toys“R”Us Express initiative will double the number of Toys“R”Us locations available for holiday shopping needs, the company said. Last year, the company operated its first pop-up stores with nearly 90 Toys“R”Us Express locations across the country, many of which have remained open through 2010.  This year, Toys“R”Us will open more than six times the amount of these approximately 4,000-sq.-ft. locations.

“By doubling the number of Toys“R”Us locations nationwide, now more than ever we will be available when and where customers want to shop with us this holiday season,” said Jerry Storch, chairman and CEO, Toys“R”Us. “We are pleased that this significant expansion of our Toys“R”Us Express initiative also creates thousands of new jobs beyond our usual seasonal workforce build.”

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