Toys'R'Us gets in on holiday pricing game

WAYNE, N.J. — Toys“R”Us has stepped up its efforts to be the destination for holiday shopping this season by offering a price match guarantee on all items available in its Toys“R”Us and Babies“R”Us stores nationwide. 

Now through Christmas Eve, the company will match competitors’ in-store pricing on identical items, any time a customer presents a local competitors’ current, valid print advertisement showing the item available for less. In addition, if a customer finds an item sold in Toys“R”Us or Babies“R”Us stores available for less on or, the company will match the online price.

“We offer great pricing throughout the season, with special deals and sales daily in the weeks leading up to Christmas. And now, with the addition of price match guarantee, our customers can have no doubt they are getting the best competitive value at Toys“R”Us this holiday,” said Richard Barry, SVP, chief merchandising officer Toys“R”Us, U.S. “This assurance, combined with an unbeatable in-stock position on the hottest toys kids want, should compel anyone shopping for a child this Christmas to ask – ‘Why shop anywhere else for toys? Why?’”


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