Toys'R'Us launches product safety vigilance program

WAYNE, N.J. Toys“R”Us has announced the launch of a new national product safety vigilance program to provide consumers with proactive steps they can take to become advocates for children’s safety. The program includes “Eight Steps to Keep Kids Safe,” a checklist to help parents stay informed about product recalls, and a product record List to assist parents in tracking purchases and gifts.

The company said the product safety vigilance program is launching in conjunction with the start of the company's "Great Trade-In" event. Beginning Aug. 27, parents can exchange potentially unsafe items for savings on new items.

“Unsafe products that remain in circulation after they’ve been recalled present dangerous risks that could be avoided.  The ‘Great Trade-In’ event calls attention to this problem while encouraging parents to scour basements and attics for used products and bring them to our stores,” said Jerry Storch, chairman and CEO of Toys“R”Us. “The product safety vigilance program builds upon this children’s safety effort by providing parents with ways they can monitor the products in their possession and act with urgency in the event of a recall or when changes to product safety standards render older models unsafe.”

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