TPN hires industry vet as director of data

New York - Dynamic retail marketing agency TPN is hiring analytics industry veteran Taymour Matin as managing director, data and analytics, a newly created position. Previously, analytics folded into TPN's planning and perspectives team, but as part of TPN's growth strategy, the new department has been created to better capitalize on the agency's proprietary research and technology-driven retail analytical capabilities.

Matin brings two decades of experience across four industry verticals to his new role. Prior to TPN, Matin led and developed analytic teams at Wal-Mart, Wells Fargo, General Electric, Equifax, and BellSouth, and most recently lead the North American Analytics practice for Mindshare, where he consulted on market strategy using a range of analytic capabilities to solve business problems.

"We're in the business of dynamic connections, connecting people with the brands and products they love and need," said Sharon Love, TPN CEO. "Matin's experience in building a data and analytics infrastructure will help our teams translate big data into actionable insights, and ensure we deliver successful programs that not only reimagine retail, but deliver strong return on investment for our clients."

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