Online plus-size fast-fashion retailer Eloquii is testing its first physical location, a pop-up shop in the Washington, D.C. area.
The 2,600-sq.-ft. store, at The Fashion Centre at Pentagon City, offers a range of apparel and accessories in a contemporary-looking space marked by bleached oak and black metal frame displays. In a nod to the brand’s online roots, tablets are located throughout the store, allowing customers to browse the retailer’s full collection on its website. Digital signs display customers’ Instagram images of themselves wearing Eloquii. Customers can also reserve styling appointments.
Eloquii was launched in 2011 by The Limited, but was shut down a year-and-half later as part of a company restructuring. With the help of former employees and an investor, the brand relaunched as an independent, vertically-integrated e-commerce business specializing in fast-fashion in sizes 14 to 28.