True Religion to open in London

Los Angeles True Religion Apparel said it is set to open its first store in the United Kingdom with a location in London, according to a Monday report by Los Angeles Business.

The 1,507-sq.-ft. store will be located at 27 James Street in London's Covent Garden shopping district, which already has retail outlets for Mulberry, Hugo Boss, Paul Smith, All Saints, Ted Baker, Karen Millen and Diesel.

“London is a strong market for our brand and the ideal city to debut a True Religion branded store in the United Kingdom. Based on the growing worldwide demand for our merchandise, we see tremendous upside to our international business," Michael Buckley, president of True Religion, said in a statement.

The London store, set to open in June, is part of the company's focus on international expansion. The company will open stores in Tokyo and Toronto this year as well.

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