Twitter rolls out AdParlor

Twitter has released a full suite of targeting, creative and measurement tools to enable advertisers to promote their mobile apps through the new Mobile App Promotion (MAP) product. For marketers, this means a native ad unit users can use to install apps directly from the Twitter timeline.

"As a member of Twitter's Marketing Platform Partner program, AdParlor was invited to participate in the development and beta testing of MAP," said AdParlor GM Mladen Raickovic. "Through many months of testing and millions of impressions via real campaigns, we really got to know this product and understand how to maximize outcomes for clients."

This testing opportunity allowed AdParlor to utilize its new advertising platform to maximize results with tools like the bulk uploader, which allows the creation of ads with varying combinations of images, titles, texts, URLs and targeting options instantly. Users of AdParlor's platform have the ability to create hundreds of tweets and campaigns, and with the bulk campaign manager, they can make bulk actions across campaigns and ad sets with a few clicks. The platform can also examine and evaluate multiple pieces of ad data, such as conversion metrics, and then take corresponding actions, such as changing ad statuses, adjusting bids or creating custom notifications with the new rules engine.

For advertisers looking to scale their efforts on Twitter, the AdParlor solution offers leading technology with powerful optimization tools and a proven track record of experience and success.

AdParlor, an Adknowledge company, aprovides full-service and self-service solutions for Facebook and Twitter advertising. AdParlor, part of the inaugural Facebook Strategic Preferred Marketing Developer (sPMD) program and a Twitter Marketing Platform Partner (MPP), delivers measurable results utilizing proprietary technologies, dynamic ad creation and bid optimization, to effectively manage social advertising on a large scale for hundreds of clients, including Jack Threads, MGM Resorts, International, Groupon, American Express, Coca-Cola, LG, OMD, Mindshare and Starcom.



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