New York -- Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports. The hire comes as the online messaging giants works to expand its business ahead of its initial public offering. Hirschle will be be in charge of Twitter's efforts to sell advertising products to retailers.
Hirschle is to start on Oct. 28, the same day Twitter is expected to launch its investor roadshow. Twitter announced at the beginning of October that it plans to go public.