New York — Managed analytics provider Ugam is releasing a comprehensive electronics category intelligence solution which provides product pricing, assortment and content intelligence to help electronics retailers determine which products to offer, at what prices to sell them, and how to best describe them in order to optimize margins and maximize profitable conversion rates.
Ugam’s proprietary category intelligence solution collects and stores more than 104 different data points, from pricing information and product attributes to demand signals including search data, consumer reviews, ratings and social signals, for more than 600,000 electronics product SKUs sold via retail channels and online marketplaces across the U.S. The solution includes data about products in 132 key electronics categories, including cameras, computers, home electronics, home office products, portable electronics and video games.
Collected data includes brand name, product name, SKU number, product description, meta keywords, features, dimensions, weight, images, availability, price, shipping costs, markdown price, and minimum advertised price. It also includes consumer demand signals such as estimated organic search traffic, share of organic demand, relative page rank, and social signals including total reviews, share of reviews, social sentiment (e.g., Facebook Likes, Pinterest Pins), share of social, etc.
Ugam applies advanced analytics to this data to deliver insights and recommendations to clients via a dashboard and rich graphical user interface. The dashboard provides competitive metrics showing how retailers’ product assortment, prices and descriptions compare to competitive offerings, with intuitive drill-down capabilities designed to provide deeper insight into the data.
“The electronics category has been a victim of price matching, everyone’s playing Amazon’s game,” said Sudhir Holla, senior VP retail at Ugam. “With our electronics category intelligence, we’re helping retailers capture the most important and relevant information and distill that into actionable insights that help them differentiate themselves, and compete on something other than price.”
The category intelligence solution is delivered to clients as a software as a service (SaaS).