New York - Ugam, a provider of managed analytics technology, has released Assortment Intelligence, a solution that generates insights for retailers about what products to keep, carry and drop, based on real-time data collection and analysis. The solution delivers rich, accurate, up-to-the-minute data that helps merchandisers identify assortment gaps and opportunities to differentiate their offerings.
It synthesizes competitive data and consumer e-demand signals, including search data, ratings, reviews, and social media likes and pins, to analyze the competitive landscape and identify demand trends to enable retailers to make better, more systematic and timely assortment decisions.
The Assortment Intelligence solution is based on the company’s proprietary technology, which calculates consumer demand for a given product, and is part of Ugam’s unique big data platform, which provides retailers and brands with a single repository of product data that powers pricing, assortment and content decisions. It provides assortment intelligence in several key areas: what customers want, why they want it, what products to carry, and how to deliver them in a competitive time-frame.