Ulta Beauty implements Oracle Endeca search technology

Chicago – Ulta Beauty, in partnership with Thanx Media has implemented Oracle Endeca Site Search and Experience Manager solutions. Oracle Endeca has replaced a third-party search solution, now tightly integrating the browse and search navigation.

The previous lack of integration with the third-party search solution caused discrepancies in product data (such as pricing and inventory levels between search and browse) resulting in product listing pages that didn’t always match and a process that lacked the flexibility required by the e-commerce business team.

Oracle Endeca Site Search was phased in just prior to the 2013 holiday shopping season. Positive fourth quarter results and desire for more business control emphasized the need for a spring-time implementation of Experience Manager.

“The decision to replace the existing search was in response to a need to provide a seamless customer experience throughout the site and to put the control into the hands of the business team,” said Michelle Pacynski, VP IT, customer facing systems, Ulta Beauty.

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