Under Armour to open its biggest store to date, in Chicago

Baltimore -- Under Armour is bringing its “Brand House” specialty retail format to Chicago, with plans to open in the Windy City in March 2015.

Located at 600 North Michigan Avenue, the 30,000-sq.-ft. store will be Under Armour’s largest retail space to date and offer a fully immersive brand experience. Innovative digital displays that act as points of information and inspiration will help tell the brand’s story.
 
The store will feature men's, women's and youth apparel, footwear and equipment, and also include localized Chicago products that celebrate the iconic legacy of the city in both sport and style. It also will highlight Under Armour's partnership with Chicago-area sports franchises and universities.
 
Other Under Armour “Brand House’ locations include New York City's SoHo neighborhood,  Baltimore, and Tysons Corner in McLean, Virginia.
    
"We are excited to open our first Brand House in Chicago, on Michigan Avenue, one of the world's most iconic and dynamic retail destinations," said Susie McCabe, senior VP of global retail. "The Under Armour Chicago Brand House will be our largest to date and will provide us with a new opportunity to expand upon our mission to make all athletes better, while delivering an elevated and personalized shopping experience."

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