New York City -- Athletic apparel, footwear and accessories marketer Under Armour has opened its first European outlet store, in Madrid, Spain.
The space offers high-value shopping in a high-end environment, with a design that strikes a balance between Under Armour’s high-performance athletic goods and its aggressive, intense brand image. Designed by Storeage, Amsterdam (Netherlands), it combines a warehouse look and feel, with concrete floors, industrial lamps and steel fixtures. Clean lines and sleek styling add a note of European sophistication.
Other décor elements include a video wall highlighting the brand’s latest ads and videos, larger-than-life murals with athletic imagery and educational graphics that convey the performance benefits of Under Armour products.