Unusual partners make for impactful window displays

United Airlines has taken over the windows of one of the nation’s most iconic department stores.
 
Saks Fifth Avenue on Wednesday unveiled United Airlines Polaris-themed windows at the retailer’s flagship store on Fifth Avenue in New York City.
    
Entitled "Now Arriving," the 14 storefront windows display a replica of a United Airlines plane. The center six windows feature a re-creation of the United Polaris experience, including actual United Polaris seats, which will debut on flights in February, and the cabin's custom Saks Fifth Ave-nue bedding suite.
 
"We designed these windows to give passersby the feeling that they are actually walking through the luxurious United Polaris cabin," said Mark Briggs, executive VP, creative, Saks Fifth Avenue. "The attention to de-tail throughout the installation is impressive, from the real United Polaris seats and Saks bedding to the United flight attendant uniforms and Saks' signature fashion represented by the season's top ready-to-wear resort looks."
 
Login or Register to post a comment.