New York – L’Oreal cosmetics brand Urban Decay has partnered with Compare Metrics to launch its online product discovery solution. The Compare Metrics solution for Urban Decay includes content curation, adaptive navigation and shopping scenarios.
The Compare Metrics Content Curation Team has added a new layer of merchandising language to help shoppers quickly find desired Urban Decay product. The team was able to utilize existing product detail page content to create attributes such as “finish,” but decision-critical attributes like “color” and “shade” were created and tagged as new product data.
When compared to a control group running simultaneously, preliminary shopper response results include: 17% average engagement rate, above-average engagement rate of nine times per session, and 16% higher conversion rate.