Urban Outfitters has gone big — really big — in New York City, opening a 57,000-sq.-ft. “lifestyle center” store in Manhattan’s Herald Square area. The space, the brand’s largest location to date, is big on in-store shops and includes such extras as a hair salon, bookshop, coffee bar and photography shop (with a booth for printing Instagram snapshots). All this is featured along with Urban’s menswear, womenswear and home collections.
The multi-level store featured an expanded beauty department showcasing over 45 brands. There is also a large women’s shoe boutique, a fitness apparel and merchandise department, and an Urban Renewal Vintage shop. And the Pennsylvania-based collectables brand Three Potato Four has curated an exclusive shop featuring feature NYC-related souvenirs.
The store hosts several independently owned and operated companies, including Los Angeles-based Hairroin Salon, whose beauty occupies a portion of the first floor, and the legendary Amoeba Records, which has brought in a curated assortment of over 400 vintage vinyl titles that can only be found in the store. Eyewear company Tortoise & Blonde also has space in Herald Square.
The coffee bar, Intelligentsia Coffee, has a 900-sq.-ft. space on the ground level of the store, with its own entrance.