New York -- Usablenet, a leader in mobile and multichannel technology, has introduced U-Campaign, a new element of its U-Experience platform at allows marketers to plan, execute and easily manage mobile landing pages and campaign sites in real-time. Importantly, with the rise of responsive design as a development trend, U-Campaign provides the ability for marketers to create channel-specific campaigns within responsively designed websites for the first time.
With U-Campaign, marketers can run multiple mobile campaigns in real-time without the need for developer or third-party resources. The mobile version of Usablenet.com also represents a good example of U-Campaign in practice. The landing pages on Usablenet’s mobile web experience are all elements of the desktop website that have been integrated into the mobile environment via U-Campaign.
“Today’s consumers have more options for connecting with brands than ever before, and mobile is fast becoming their preferred touch point,” said Carin van Vuuren, chief marketing officer, Usablenet. “These changing consumer behaviors make it critical for brands to meaningfully engage consumers on mobile whenever and wherever the customer chooses. With U-Campaign, marketers are now able to maximize the impact of mobile marketing to enhance customer engagement and make a direct impact on revenue