New York – Verizon Wireless has partnered with All-Rite Construction Company to launch the flagship store of its new Viva Movil premium retail banner aimed at Latino customers. Located in Brooklyn,N.Y., the 3,000-sq.-ft. store features sleek, ultra-modern interiors, lounge-like atmosphere and immersive media displays. The intent is to provide in-store customers with an integrated omni-channel experience.
“This was a unique experience because we were really there to help shape the face of a new brand,” said Gregg Zysman, VP All-Rite Construction. “We enjoy the challenge of working with a new company at the beginning stages and seeing things come to life. This is their flagship, and they wanted to open with a statement. There’s going to be a lot of exposure for them, and it’s an incredibly vibrant, revitalized location, so the store really had to make an impact.”