New York -- Verve Mobile, a provider of in-store mobile advertising technology, and RetailNext, an in-store analytics solutions vendor, are launching a partnership to bring the combined power of location-based advertising and in-store analytics to brick-and-mortar retail customers. Now with the combined capabilities of Verve and RetailNext, retailers using the technologies can leverage a full range of tools that enhance their ability to see how location-targeted mobile advertising is correlated to driving foot traffic and sales.
“Retailers are rapidly adopting location-targeted mobile advertising to drive consumers into stores,” said Tom MacIsaac, CEO of Verve Mobile. “They love having the ability to reach consumers on their mobile devices, when they are out and about in the real world, closer to the buying decision than ever before. But they also want to see the complete picture. They want to understand how mobile advertising affects in-store behavior.”