New York City -- Consumers and their smartphones are becoming inseparable when it comes to shopping, according to a survey by Verve Wireless, a mobile advertising company, which found that over 60% of respondents use their smartphone for shopping one or more times each month.
The top three product categories shopped for on smartphones are electronics (51%), entertainment (50%), books (45%), closely followed by clothing (38%) and automotive (21%), the survey revealed.
In other findings:
- The top three retailers users accessed on their mobile device (tablet and smartphone) are Amazon (63%), eBay (37%), and Target (35%)
- Consumers use their smartphone to look up information on price (48%), followed by product information (24%), reviews (14%) and where to buy (14%).
- Eighty-one percent of smartphone users have purchased a product or service online or in store after seeking information on their mobile device.
"The results substantiate what our advertising partners have known for a while, that mobile is an essential part of any retailer's advertising plan," said Greg Hallinan, CMO, Verve Wireless.