Victoria Supermarkets and Revionics team toward price optimization

Austin, Texas -- End-to-end merchandise optimization solution-provider Revionics announced a multi-year agreement with Victoria Supermarkets for its Price Optimization solution rollout.

Victoria Supermarkets operates 83 markets in Russia and is owned by the DIXY Group, one of Russia’s largest national retail operators in the food retail market.   

Revionics’ solution will enable Victoria Supermarkets to adopt a shopper-centric approach to its pricing strategies and tactics. Leveraging predictive analytics and demand-based science, Victoria Supermarkets will now have a more robust view of shoppers and competitors to drive better fact-based price decisions and respond more quickly to dynamic marketplace conditions. Revionics’ SaaS-based solution was particular attractive to Victoria Supermarkets due to its ability to enable rapid time-to-value, lower total cost of ownership and on-demand scalability.   

“Through a comprehensive industry search, we found that Revionics solution would help us adopt a smarter pricing strategy that would result in not only improving our customers’ shopping experience and our price image, but also help us obtain optimal profits and margins – it’s a win win for us,” said Irana Katsiyeva, marketing director for Victoria.  

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