Video Tour: J.C. Penney Co.’s New In-Store Shops

Each Denim Bar is equipped with iPads so customers can access more sizes, styles and finishes.

J.C. Penney Co.’s visual transformation has begun. The company has rolled out three shop concepts to nearly 700 stores nationwide. The shops, the first wave of many more to come, are dedicated to three brands: Levi’s, I Jeans by Buffalo, and The Original Jean Co. 

Click here to take a video tour of the new shops.

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