Minneapolis -- Target Corp. has pulled back the curtain on its new small-format store, TargetExpress, in the “Dinkeytown” section of downtown Minneapolis. The 20,000-sq.-ft. store is just steps away from the University of Minnesota. (Take the video tour.)
Four additional Express locations are already in the works for 2015, with three stores in the San Francisco Bay area and one in the Highland Park area of St. Paul.
The new format, Target’s smallest store to date, features an edited assortment of merchandise, including fresh produce, grab-and-go food and snacks, pharmacy, home, seasonal, electronics, and beauty. Rather than traditional shopping carts, the store has hand-held baskets and two-tiered carts that are designed for quick-trip shopping.
The Minneapolis store is also testing the retailer’s new “In a Snap” app, which enables guests to scan a poster in store and immediately shop items from the page.