Visa launches new online pay service

San Francisco -- Visa is launching a new service, Visa Checkout that enables consumers throughout the United States, Canada and Australia to pay for goods online, on any device, with just a few clicks.

“As people around the world spend more time and money online, particularly using mobile devices, they are demanding a fast, secure and frictionless way to shop using the payment cards they already know and trust,” said Charlie Scharf, CEO, Visa Inc. “Through insights provided by our cardholders, financial institutions and merchant partners, we designed an online payment experience that continues to deliver on this promise, bringing us closer to the simplicity and speed of the ‘swipe’ in the online world.”

Neiman Marcus, Pizza Hut, Staples and United Airlines are some of the newest merchants who will offer Visa Checkout, which replaces the V.me by Visa service, first introduced in 2012. V.me was being used by about 300 retailers, ranging from1-800-Flowers to AutoZone, who are all switching over to the new service.

“Visa Checkout offers our customers another simple and secure way to quickly order online from Pizza Hut,” said Baron Concors, chief digital officer, Pizza Hut. “We’re focused on making the digital ordering experience as easy as possible and adding this checkout option with Visa Checkout does just that.”

Visa plans to drive broad awareness for Visa Checkout through a multi-million dollar advertising campaign, launching Wednesday in digital and social channels, and on television later this year. The campaign will feature participating merchants and a broad range of consumer offers and promotions.

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