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Wal-Mart Appoints New Marketing Exec

Bentonville, Ark., Wal-Mart Stores named Stephen F. Quinn as senior VP, marketing, effective Sept. 12. Quinn is chief marketing officer for Frito-Lay, North America. At Wal-Mart, he will be responsible for marketing strategy, planning, research and brand development. He will report to executive VP and chief marketing officer John Fleming.

In other Wal-Mart news, the chain opened its first supercenter in Los Angeles County yesterday, in the town of Palmdale, Calif. The 205,000-sq.-ft. store is located about 70 miles from downtown Los Angeles.

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