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New York City, Wal-Mart Stores stepped up its discounting Friday in advance of the holiday season, announcing deep price cuts on almost 100 electronics that focused on high-definition TVs, cell phones and digital cameras, according to the Associated Press. The news came a day after the world’s largest retailer announced disappointing October sales and a lackluster November outlook.
The discounts are effective through Dec. 31.
In a release Thursday, Wal-Mart said it planned to “reinforce Wal-Mart’s price leadership position” in such areas as toys and electronics. The discounts on electronics follow Wal-Mart’s move in mid-October to cut prices on more than 100 holiday toys, which the company said is already resulting in a “significant lift in unit volume.”