Wal-Mart to Debut Asian-Language Ad Campaign

Bentonville, Ark., Wal-Mart Stores will court the rapidly growing Asian-American demographic with its first Asian-language advertising campaign to debut on April 1.

The print and television ads will appear in Cantonese, Mandarin, Vietnamese and English. Wal-Mart developed the ads with the help of IW Group, a Los Angeles-based Asian-American advertising and marketing company. The ads will appear in select U.S. cities, including Los Angeles, Houston, San Diego, San Francisco and San Jose, Calif.

Recommended stories

Login or Register to post a comment.