Bentonville , Ark. Wal-Mart Stores has launched a voter-registration campaign that will feature public-service announcements (PSAs) on its in-store television network later this month to encourage both shoppers and associates to register and vote in the November elections.
The campaign will include two, 15-second PSAs that will encourage viewers to register to vote and cast their ballots in the upcoming election.
The PSAs will run in stores through Election Day.
The company has also launched a voter-registration portal on its corporate Web site, www.walmartstores.com/vote, and features posters with voter-registration information at nearly 600 Sam’s Club U.S. locations.