Bentonville, Ark. -- At 8 a.m. on Friday, Nov. 22, Wal-Mart will kick off a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys R' Us and Best Buy one week early.
Beginning Nov. 19, the retailer also extends its Christmas Ad Match to Walmart.com customers. Customers who purchase an item on Walmart.com, and find a lower price in a local brick and mortar competitor, can email email@example.com and receive the difference on a gift card. The same policy is in place for customers at Wal-Mart stores for items purchased Nov. 1 through Dec. 24, excluding Thanksgiving Day and Black Friday.
"Black Friday is our Super Bowl and we plan to win," said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S. "With six fewer days from Thanksgiving to Christmas, the retail environment is more competitive than ever. Every opportunity to get a great deal, whether this weekend, on Thanksgiving Day or Black Friday weekend, matters for our customers. When it comes to price, we're going to deliver for them."